Title Sponsorships, Naming Rights, and Brand Awareness
A wide variety of large and small brand-building opportunities are available that will broadcast your brand across multiple channels, including on-site signage, digital properties, and paid media.
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On-Site Activations, Booth Space, and Commercial Vendors
Engage with your audience directly to drive sales or build awareness. Indoor and outdoor opportunities are available in many sizes.
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Mobile Marketing Tours, Sampling, and Short Term Activations
A flexible selection of engagements are available for large and small tours, for single days, weekends, or longer stays.
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Reach more people than the San Diego Padresthe San Diego ZooSeaWorldLegolandSafari ParkAny Other Event
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Got Questions?
These may answer some of the questions you have. But if not, choose the Need Help button to contact us!
Why should I sponsor the Fair instead of another event? What makes the San Diego County Fair unique?
Size
We are the largest Fair on the west coast, and San Diego’s largest annual event. No other event in San Diego can get you in front of 60,000 people daily.
Demographics
A wide range of demographics attend the Fair each year. Every age, gender, income level, and product category is represented at the Fair, and we can help recommend the best location and time to hit your target audience.
Buying Mindset
The Fair attracts a captive audience interested in the latest and greatest products, goods, and services. Because patrons don’t have a time agenda — no 15-minute halftime, for instance — they will interact with you at length until their questions are answered or their experience is complete.
Not at all! All of our sponsorship packages are custom designed to meet YOUR goals and objectives, and target the demographics you desire.
Nope. You can be here for just a single day, every weekend, or whatever time frame meets your needs. We’re flexible.
You bet. We offer large or small footprints, based on availability at the time you commit.
Absolutely. We love to conduct promotions that garner both traffic and earned media to your location(s).
Yes, we do! Other large events at the Del Mar Fairgrounds are the Del Mar National Horse Show in late April-early May, with an upscale demographic; and Scream Zone, a haunted house in October popular with teens and young adults.
We also have opportunities for sponsorship of the Fairgrounds as a whole.
