SAN DIEGO COUNTY FAIRTHE SOUND
MEDIA CONTACT:
Tristan Hallman
Chief Communications Officer
Del Mar Fairgrounds, 22nd DAA
(858) 399-0221
thallman@sdfair.com

San Diego County Fair wraps up 2023 Season with 48 Industry Awards

Agriculture, Exhibits, Marketing, among top categories

DEL MAR, Calif. (Jan. 23, 2024) — The 22nd District Agricultural Association recently received 48 awards for excellence from two top fair industry associations for the 2023 San Diego County Fair.

Of the 48 awards, 11 are from the International Association of Fairs and Expositions (IAFE) and 37 are from the Western Fairs Association (WFA). The awards were announced and presented during the recent IAFE and WFA Convention & Trade Shows.

IAFE and WFA have developed these award programs to recognize fairs for extraordinary achievements in their marketing, publicity, competitive exhibits, photography, and agricultural education efforts, among others. Entries are judged by panels of experts in their respective fields who base their decisions on creativity, use of theme, production excellence, best use of resources, highest level of innovation and other criteria. The San Diego County Fair competes in divisions with other large fairs across the nation.

About 1 million people attended the 22-day 2023 San Diego County Fair. The theme was "Get Out There," a celebration of the great outdoors and all the recreational activities and opportunities that San Diego County has to offer.

"We produced a fun, educational, and safe 2023 San Diego County Fair for our diverse communities, and we are truly honored to be recognized within our industry for our team’s dedication and hard work," said Carlene Moore, CEO at the 22nd District Agricultural Association, which produces the Fair and operates the Del Mar Fairgrounds.

The 2024 San Diego County Fair will open June 12 and run through July 7. This year’s theme is “Let’s Go Retro” – a nod to nostalgia with a focus on fun. Community outreach efforts began this month.

“We look forward to continuing to pursue excellence this year as we invite our community to ‘Go Retro’ with us this year for the summer’s biggest bash,” said Moore.

Here is the full list of award-winning entries for 2023:


IAFE Contest Results (Category and entry submitted.)

First Place

Agricultural Awards

Competitive Exhibits

  • New Class of Competition - Timeless (Landscape – Non-Seasonal) in Exhibition of Photography

Second Place

Agricultural Awards

  • Technique/procedure/policy developed by Fair Management to correct an issue or challenge related to an agricultural issue - Prevention of Vesicular Stomatitis Virus on animals at the Fair
  • Newly established or evolving program/exhibit at your fair which promotes agriculture or a current agricultural issue to the fair-going public - Sunflower Farms

Hall of Communications Contest

  • Television Commercial - Spanish TV Spot
  • Double-Sided, Multi-Page, or Folded Promotional Ad - Gatefold
  • Miscellaneous Marketing - Albertsons|Vons payment kiosk Point of Sale Display

Third Place

Agricultural Awards

  • Any other agriculture program/exhibit - Oasis Camel Dairy & Foundation

Competitive Exhibits

  • Creative Display (Single Photo or Photo Series) - "Get Out There" Theme Exhibit
  • Competitive Exhibits Event/Contest/Activity Occurring During the Year - San Diego International Beer Competition
  • Any Other Competitive Exhibits - Photography Photo Shoot

WFA Contest Results (Category and entry submitted.)

First Place

Featured Programs

  • Overall Fair Marketing Campaign - "Get Out There"
  • Community Outreach-Embracing Diversity - Accessibility & Multicultural Programs

Competitive Exhibits

  • Marketing & Promotion of Competitive Exhibits Programs
  • Junior Livestock Auctions - Junior Livestock Auction Operations
  • Best Solution for a Display Challenge - Flower Show Exhibit Walls

Innovations and Management Excellence

  • Theme Program - "Get Out There" (the great outdoors)
  • New Fairtime Event, Exhibit or Program - Fair-Tastic Food Competition
  • Emergency Procedures Manual - Emergency Operations Plan
  • New Partnership between the Fair and Business/Entertainer - Oasis Camel Dairy & Bird Show

Media and Marketing

Photography Competition

Second Place

Competitive Exhibits

  • Agricultural Programming - The Farm

Innovations and Management Excellence

  • Small Business Encouragement & Growth - Out at the Fair LGBTQ+ Festival

Media and Marketing

Photography Competition

About the San Diego County Fair

The San Diego County Fair is the largest annual event in the county, attendance in 2023 was 997,720. The theme for the 2024 Fair is "Lets Go Retro," a nostalgic voyage back in time from the '50s through the start of the new millennium. The 20-day Fair season will run June 12 through 7, closing Mondays and Tuesdays. For more information, visit sdfair.com.

About the 22nd District Agricultural Association

The 22nd District Agricultural Association manages and operates the Del Mar Fairgrounds on behalf of the State of California and is governed by a nine-member board appointed by the governor. Fairgrounds operations are primarily funded by revenues generated by hosting events, the largest being the annual San Diego County Fair. For more information, visit delmarfairgrounds.com.

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