The District's master site planning outreach kicked off at the 2024 San Diego County Fair with a unique and engaging concept.
Fairgoers engaged with the process through a "Vision Wall" that solicited their thoughts and ideas on a new master site plan for the Fairgrounds and other District properties.
Throughout this master site planning process, the District will be committed to robust public engagement and outreach, under its
guiding principles adopted by the Board in September 2024. The Board has stated clearly that this will be a community-led process — not developer-led — and the District will continue to solicit feedback and engagement in the months ahead.
Stay tuned for more updates on this exciting process to reimagine the Fairgrounds for the future as we continue to serve our community with new and exciting opportunities, as well as the beloved traditions that established here decades ago.